Short Story
We are Pioneering event planning platform that redefines affordability for all types of events. With a strong regional presence of vendors and a keen understanding of price sensitivity, we bring you comprehensive and budget-friendly packages designed especially for average families. Our mission is to make your dream events a reality without breaking the bank.
Problem Statement
- Booking Cancellations At Last moment
- Event Planner as an unmet need for mid income families
- Unavailability of items on rent.
Solution
- Establishing a trusted and comprehensive vendor network
- Mitigating financial burden for Mid- Income families through No Cost EMI option Upto 12M
- Revolutionizing Event planning for customers By providing on Demand Services
- Booking Cancellations At Last moment
- Event Planner as an unmet need for mid income families
- Unavailability of items on rent.
- Establishing a trusted and comprehensive vendor network
- Mitigating financial burden for Mid- Income families through No Cost EMI option Upto 12M
- Revolutionizing Event planning for customers By providing on Demand Services
Story
AI-ssistance in Smart Celebrations, for Every Budget
AI/AR Driven Platform (Futuristic)
Tailored Packages
Regional Presence
Price Sensitive
Market Size
Market size is the total amount of all sales and customers that can be seen directly by stakeholders. This technique is usually calculated at the end of the year, the market size can be used by companies to determine the potential of their market and business in the future.
Total Available Market (TAM)
₹ 4.74 Trillion
The Indian wedding industry is currently estimated at Rs 8.2 lakh crore, and is expected to grow by 25 to 30 % YOY
Serviceable Available Market (SAM)
₹ 3.6 Trillion~
The Wedding market in India seems to have rebounded from the pandemic woes with 3.2 million events lined up for the November 2022-Feruary 2023, making a sharp spike from 2.5 million a year back.
Total Available Market (TAM)
₹ 165-190 Billion~
Our target within the Indian wedding market is to capture 5% of the Serviceable Available Market (SAM). The wedding industry in India, including services like photography, catering, sound systems, and destination weddings, is valued at INR 3.3 to 3.8 trillion.
Target Market
Target Market 1 – Weddings, Pre- Wedding & Post-Wedding
Target Market 2- Mid- income families planning for wedding.
Competitor Approach
Approach 1
Tailored and Affordable packages for Every Budget with AI/AR driven tools as an One-Stop-Solution for all events. Virtual try on, Virtual venue.
Approach 2
Targeted Marketing, Trusted Vendor network and Partnership.
Approach 3
Diversification of services and No Cost EMI option.
Business or Revenue Model
- Commission Based Revenue
- Service Packages and Upselling
- Strategic Partnership & Sponsorship (Beauty Brands, Sound system Brand etc.
- Virtual and Hybrid Event Solutions
Financials
Unit Economics
Customer : X
Service Value – INR 2,00,000
Profit(Vendor) – 10% (20,000)
Profit(Non-Vendor)-20-30%(20,000-30,000 INR)
Average profit ~25% per customer (25,000 INR)
Financial Projection
Assuming 20 orders per day with minimum order size of INR 3,00,000 with CAGO (20-30%) for next 5 years
- Year 1 : 20 Orders/Day
- Orders per year : 20*200 Days = 4,000 Orders (Considering Seasonal business)
- Revenue from Vendor Services = 3,00,000*10%*=30,000*4000 = INR 1.2Cr
- Revenue from Non-Vendor Services = 1,00,000*25%*=25,000*10,000 = INR 2.5Cr
- Net Profit = (1.2 + 2.5cr)-Operating expenses (1.5Cr) = INR 2.2Cr
Fund Requirement & Deployment Plan
Total – ₹ 25,00,000
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